If you were to ask me what my definition of marketing is, I would tell you it is delivering the right message, at the right time, to the right people, in the right place.
I am often asked to test ride new Email Marketing Tools, but seldom do they seem unique enough from the standard offerings already available for me to take the time to really delve in. But, there was just something about SendPulse that peaked my curiosity. It appears to be a tool that supports my definition of Marketing in every way, and not only does it do that using Artificial Intelligence to send emails, but SMS and push notifications too.
I am often asked to test ride new Email Marketing Tools, but seldom do they seem unique enough from the standard offerings already available for me to take the time to really delve in. But, there was just something about SendPulse that peaked my curiosity. It appears to be a tool that supports my definition of Marketing in every way, and not only does it do that using Artificial Intelligence to send emails, but SMS and push notifications too.
Delivering the Right Message
SendPulse has an A/B Testing feature that makes it easy to see what message is resonating best with your audience. It walks you through creating two different emails, allows you to choose what you want to measure (Opens or Clickthroughs), and analyzes which email is performing better. Then after a set time period of testing, it will only send the winning email out after that.
SendPulse has an A/B Testing feature that makes it easy to see what message is resonating best with your audience. It walks you through creating two different emails, allows you to choose what you want to measure (Opens or Clickthroughs), and analyzes which email is performing better. Then after a set time period of testing, it will only send the winning email out after that.